conversion checks
What the Health Report checks to win enquiries.
Every Website Health Report has a section called Turning visitors into enquiries. Here are its 10 checks, one by one: what each looks for, why it costs enquiries and the fix.
| Check | Area | Priority | Where |
|---|---|---|---|
| Every page offers a way to contact you | A clear next step | Medium | Every page |
| The home page offers a clear next step | A clear next step | High | Home page |
| Every link says where it goes | A clear next step | Low | Every page |
| The home page shows social proof | Proof before they act | Medium | Home page |
| Form fields can be filled automatically | Forms people finish | Low | Every page |
| Email and phone fields use the right input type | Forms people finish | Low | Every page |
| Submit buttons start enabled | Forms people finish | Low | Every page |
| No checkbox is ticked by default | Forms people finish | Low | Every page |
| Form buttons say what happens next | Forms people finish | Low | Every page |
| No video autoplays with sound | Nothing in the way | Low | Every page |
area
A clear next step.
Visitors who cannot see the next step or how to reach you leave without asking. 3 checks.
Every page offers a way to contact you
The home page offers a clear next step
Every link says where it goes
A clear next step
Every page offers a way to contact you
Medium priority, checked on every page it reads.
What the report flags
No way to contact you on the page.
Why it costs enquiries
Visitors with a question and no way to ask leave without asking.
The fix
Add a phone link, an email link, a form or a booking link near the main call to action.
A clear next step
The home page offers a clear next step
High priority, checked on the home page.
What the report flags
No clear call to action found.
Why it costs enquiries
A visitor with no obvious next step does not convert.
The fix
Add one clear primary call to action above the fold on every key page.
A clear next step
Every link says where it goes
Low priority, checked on every page it reads. Also WCAG 2.2 success criterion 2.4.4.
What the report flags
Links that say only "click here" or "read more".
Why it costs enquiries
A link that does not say where it goes is skipped by scanners, read aloud without context to screen reader users and tells search engines nothing about the page it points to.
The fix
Make each link's words describe its destination ("See our pricing", "Read the case study") and drop the "click here" wrapper.
area
Proof before they act.
People look for signs that others chose you before they get in touch. 1 check.
The home page shows social proof
area
Forms people finish.
Every extra keystroke, unclear button or trick in a form loses enquiries at the last step. 5 checks.
Form fields can be filled automatically
Email and phone fields use the right input type
Submit buttons start enabled
No checkbox is ticked by default
Form buttons say what happens next
Forms people finish
Form fields can be filled automatically
Low priority, checked on every page it reads. Also WCAG 2.2 success criterion 1.3.5.
What the report flags
Form fields without autocomplete.
Why it costs enquiries
Browsers fill name, email and phone fields only when the field says what it is; a phone keyboard then shows the right keys.
The fix
Add autocomplete="name", "email" or "tel" to the matching fields.
Forms people finish
Email and phone fields use the right input type
Low priority, checked on every page it reads.
What the report flags
Email or phone field uses a plain text input.
Why it costs enquiries
A plain text field gives phone users the wrong keyboard and skips the browser's own validation.
The fix
Use type="email" for email fields and type="tel" for phone fields.
Forms people finish
Submit buttons start enabled
Low priority, checked on every page it reads.
What the report flags
Submit button starts disabled.
Why it costs enquiries
A disabled submit button gives no reason and no error, so visitors do not know what to fix.
The fix
Keep the button enabled and show the error on submit.
Forms people finish
No checkbox is ticked by default
Low priority, checked on every page it reads.
What the report flags
Checkbox ticked by default.
Why it costs enquiries
A pre-ticked consent or marketing box is not consent; a visitor who misses it feels tricked.
The fix
Leave consent and marketing checkboxes unticked.
Forms people finish
Form buttons say what happens next
Low priority, checked on every page it reads.
What the report flags
A form button that says only "Submit".
Why it costs enquiries
The button is the last thing a visitor reads before committing; "Submit" says nothing about what happens next and lowers completion.
The fix
Name the outcome on the button: "Send my enquiry", "Get the quote", "Book the call".
area
Nothing in the way.
Surprises that startle visitors and send them straight back. 1 check.
No video autoplays with sound
Nothing in the way
No video autoplays with sound
Low priority, checked on every page it reads.
What the report flags
Video autoplays with sound.
Why it costs enquiries
Autoplaying sound startles visitors and sends them straight back.
The fix
Remove autoplay or mute the video and let the visitor start the sound.
The rest of the report
The Website Health Report also covers SEO, trust, mobile and security. The free website health check on uplinkd.com shows every section for any site.
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Proof before they act
The home page shows social proof
Medium priority, checked on the home page.
What the report flags
No social proof on the home page.
Why it costs enquiries
Visitors look for proof that others chose you before they act; a home page with no reviews, ratings or named clients asks them to take it on faith.
The fix
Add real proof near the main call to action: a short client quote with a name, a rating with its count, logos of clients you may name or a case study link.